About + Craft

Hey there! I’m Jeff Golenski.

I’m a UX designer & project lead at Automattic (makers of WordPress.com, Tumblr, Jetpack, WooCommerce and more). Born and raised in New Bedford, Massachusetts—I’ve dedicated my life to helping others & pushing innovation on the web. Continuously vibrating at 528hz. In my spare time I pursue astrophotography and various other hobbies which you can learn more about on this page.

Learn more or contact me


I’d like to think that one of the most important aspects of photography isn’t just mastering light and composition, it’s about putting yourself in a position to see and capture amazing things.

Join me in conversation over at my [photo] blog, where I post photos of my travels and adventures–some in distant lands, and some right in my own backyard.

Visit DesignTactician.blog

Midnight Shift Photography

Ever since I was young, I’ve found that I’m the most active and sharp at night when there’s little societal distraction. I’ve also found that some of the most amazing sights can be captured with a camera after the sun goes down.

Come take a look at some of my astrophotography and other photography that I’ve captured in my travels throughout the world.

Visit Midnight Shift Photography

Rainforest Concepts

So, for those who know me, you know I have an absurd amount of hobbies and interests. Some of which include keeping and breeding various fish and even poison dart frogs!

While I love the aquatic and reptile/amphibian community, I couldn’t help but notice there are an extremely high amount of sites that are built using user archaic web technologies that are really painful to user.

Rainforest Concepts is your new source for vivarium inspiration. We showcase the best Aquariums, Terrariums, and Paludariums on the web through a great experience powered by WordPress. This site was created in order to help provide the community with fresh, organized inspiration and provide them with the direction and knowledge to create amazing ecosystems for their flora and fauna.

Visit Rainforest Concepts

Stock Photography

I’m a firm believer in all types of open source, not just open sourcing of code. Another channel for me to give back to communities I love is to give photos away for free via Unsplash.com, an amazing stock photography community. Go have a look and download some of my images for free, for whatever you like.

Browse my free stock photos at Unsplash